Dear Monarch Butterfly,
Several years ago I developed this dream of selling my own hand made creations, and proceeded to set up shop on Etsy. It never amounted to anything. I did everything that “they” tell you to do in order to be successful: listed new items regularly, used my description and pictures effectively (or at least what I thought was effective), and followed all of the research to better my business. After a year of struggling I finally had to close down shop. The time and effort was just not worth it anymore. What did I do wrong?
Sincerely, ready to try again.
You didn’t necessarily do anything wrong. The etsy community is extremely competitive. No matter what your niche is in selling, there are at least 10,000 other artists trying to sell the same thing. Don’t get discouraged if etsy just doesn’t work for you. Some people are highly successful on etsy, and some just aren’t.
You can be successful selling your handmade crafts, just not necessarily through etsy. Several people, who fail on etsy, find success through eBay, Facebook, or one of the other online venues specifically for selling crafts.
Maybe online selling is not the best option for you when it concerns selling your handmade creations. It could be your product, or your personality, or any other number of reasons. This doesn’t mean that you can’t still sell. Find a local craft show, set up a table, and try selling your wares face-to-face with your consumers. Get in touch with a consignment store or boutique and try resale. There are a lot of different directions you can take, just because you are unsuccessful in one of these venues does not mean that you are an unsuccessful entrepreneur.
If you have a question for the Monarch Butterfly, please send an email to firstname.lastname@example.org. Every email will be answered, and you might just see yours up here one day! don’t forget to comment with your own story of Etsy success or failure, we’d love to hear from you!
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