Social Medias

By wikipedia’s definition a “social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Social media is “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.^[2] Furthermore, social

English: Infographic on how Social Media are b... — English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, cocreate, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individuals.^[3]

There are several different social Medias you can use to promote your business and increase your sales. But really? Why should you use social media, isn’t that just one more something to add to your to-do list? It can be difficult to decide which one to use, and even harder to figure out how to optimize it to the greatest benefit to you and your business. I will admit that I don’t have first-hand knowledge of each of these. It is recommended that you choose one, or maybe two different platforms, and utilize those to the

English: Graph of social media activities (Photo credit: Wikipedia)

best of your ability before expanding to other platforms. Then, there are also some platforms that are more suited to big corporates, or indie authors, or they are geared toward a more specific outcome (i.e. some of them are for increasing exposure of your business, some are geared to making professional contacts, and others are perfect for branding purposes).

There are a few more well-known social media platforms (like Facebook, linkedin, twitter, interest), and then a few not so well-known (foursquare, MeetTheBoss, Ning). Each of them has a different focus, some of them are for baby boomers (age 50+), some of them are for specific nationalities (Indians, Asians). You can find an extensive list of each social media in existence over HERE!

So what’s the point? Well, aside from being another time-killer, which it very well may become once you learn how it works, social media can increase the internet exposure to your business (or blog). The past couple of years have seen a ginormous boom in the number of people selling their hand-made crafts. There are tons of sites online (blogs full of tutorials and freebies) on how to create crafts that are super cute and super cheap. What is going to set you apart from that other crochet artist? Even if you make the most unique interior decorations, your business isn’t going to be real big if no one can find you. It’s all about the exposure. The more exposure you can create (especially online), the more sales you will find. Let the world know that you exist, and that you are good at what you do!

Today’s blog post has been brought to you by the letter C – Community Medias (AKA social medias).

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