In college, Mr. Beetle (before he was Mr. Beetle) bought a brand spanking new MacBook. Then we got married, and his job as an evangelist required an upgrade. So, he gave me that computer. Ten years later, that poor computer is on its way out. So, as a total surprise (and against much discouragement from me), Mr. Beetle gifted the new iPad Pro for Christmas! It’s a very big deal for me to get the *NEW* device. I’m usually quite content to just play with his hand-me-downs. Since it is brand spanking new, I have determined it as a FamilyBugs business investment, and that is how it shall primarily be used.
There is, however, one game currently installed: Osmo. Which I am perfectly ok with, because it was a Christmas present to my kids, and it’s educational, and it will only work with MY iPad. I actually spent an hour the other day playing the coding portion of the game…addicting and fun! But, no other games are allowed on my iPad. In fact, I even told Mr. Beetle to delete Mario Run, because my iPad was for business ventures only ☺️
So, as I work to set up my new iPad, and transfer everything over, I have decided that an update and overhaul of all of my crochet patterns is needed. I was working on that this morning when I noticed my old logo graphic. As you can see it isn’t even of “good” quality, very ameteur and super generic. And, I have no way of effectively transferring it from my dying computer to my beautiful iPad. What you are seeing is a picture I took of my computer screen. An update we shall have!! And I will blog about that process later. Today I wanted to focus on why every business should have a relavent and unique logo. Especially the crochet and crafty businesses!
When you see the Nike swish, you probably also see the brand: quality sporting equipment. Redbox uses its name as a logo, but you know that there will be a kiosk nearby with movie (and maybe gaming) selections to choose from. Logos are everywhere we look, and without even realizing it, we usually see the brand behind the logo.
A good successful company has an image (or word) that is associated with it. Disney uses a font, Macintosh uses a bitten apple, even clothing has logos in the tag or stamped across the front. A good logo can help you build a consistent and reliable brand. People can look at a popular logo and know a lot about that product and company: what kind of customer service to expect, what sort of quality control to expect, an approximate price of that object, etc. A logo is the gateway to the brand and personality of the company behind it.
When you have a logo, you will likely post it EVERYWHERE! That is a good thing. It lets people know that you are responsible for a work of art, and you are proud of it! No one wants to buy from someone who is embarrassed to put their mark on their work. “I made this and I want everyone in the world to know that I made it!”
Having pride in your work will bring repeat customers, and even knew customers. My children were gifted these cute little notebooks for Christmas to keep their sermon notes in during Mr. Beetle’s preaching. I will definitely be purchasing more when they fill up, and there are at least two other families who will probably be buying from this company because they saw my children using them and loved the idea. I had to really search for it, but I did find the logo and company name on the back of the notebook. Because they weren’t afraid to proclaim their connection to their products, they will be getting more sales!
A good logo will be based off of the craft that you do. In my case, crochet. You should be able to look at my logo and know that I craft with yarn. My old logo didn’t indicate anything at all. I could’ve been a plant-spraying product. Yes, an update is very much needed.
Now, the challenge is going to be designing an image that is unique and clever. And while you can get bogged down by all of the do’s and don’t’s of the logo-designing world, remember that simple can be efficient, too. However, there are some key elements that must be included.
- Precise lettering. I won’t go so far as to say that you must include your business name, but it is highly recommended by the professional logo creators, and rightly so. Just an image could belong to anyone and be anything. Very few companies can get away with JUST a picture. Many of them actually use several different logos, where there main logo is the picture with the words, and their secondary one is just the picture. But only the huge corporations’ logos can be easily distinguished by just the image. Then there are multiple companies that use their name as their logo, and they are just as effective. In any case, letters should be clear and easy to read. No one should have to squint and tilt their head to make it out. Using different fonts can be tricksy, make sure that they coordinate and compliment. Something about a curly font with a bold one? I’m not a text scholar, but I do know when fonts don’t agree and it’s a turn-off.
- Coloring. Choose a palette that compliments your business. For example, an artist who uses naturally dyed fibers will probably want her logo to use those same natural hues. Neon colors would be a huge contradiction and would confuse the potential customer. Be wary of colors that clash or hurt the eyes to look at (like pink and orange together…I actually had a customer request these colors together even after I advised her that they just don’t work, and she was not happy with the end results at all. I mean, I did try to warn her, but some people! SMH). It’s probably best to stay within a color Family: warm, cool, primary, secondary, neutral, bright, greens, pinks, etc. and then incorporate that color palette into everything. Those colors will become part of your brand. In your logo, on your business card, on your thank you cards, in your packaging, on your blog, in your shop (if you can), the banners for your pages…better also make sure that you like those colors because you will see them a lot!
- Sizing. Logos come in all different sizes, and this is something to keep in mind while designing. As it gets smaller, can you still make out the image: do the dots and splatters disappear or turn into a blob? When it’s larger are the letters still easily recognize able: do they stretch and enlarge in an uneducated way? No one part of the design should empower and overshadow the other parts (unless it was on purpose as a highlighting of one part of the logo over the other parts). Balance it out for optimum viewing pleasure!
Good logos will be eye-catching without being distracting. Again, keep it simple but let your creative flare shine through as well. It’s all about balance. How many times have you just glanced over the McDonald’s arches and you just need to have a hamburger. Maybe not right that minute, but definitely in the near future, you will most likely crave some fast food. Those Golden Arches are really good at grabbing your attention and sitting in your subconscious until you need them again. At the same time, you aren’t going to get into a car crash because there is a McDonald’s billboard on the side of the road. Grabs your attention without being distracting. And if you aren’t craving a McDonald’s burger now, then they have failed at logo and branding, because I definitely do and I don’t even like McDonalds, I prefer Burger King
Take the time to develop a good logo. You won’t regret it. And if you have the available funds, hire a professional designer to do it for you! Go through the process of answering questions, relaying ideas back and forth. Obtain something that you absolutely love. Then, use it everywhere. Get to branding and be your business. The hard work will pay off, and with a bit of luck added to the mix, you might even earn back what you spent after a short while!
Subscribe to my blog to find out how I design my new logo (with Mr. Beetles assistance, of course!). Get more tips on how to run a crochet or crafty business, and stay up-to-date on my own happenings and pattern designing ☺️❤️ you won’t regret it!
And to read some other good articles about logos, branding, and designing different things for your crochet business, check out these other blog posts: The Crazy Science On How Our Brain “Sees” the Logo, How to Design a Logo You Love, The Beginners Guide to Logo Design, and the Do’s and Don’t’s of Logo Design.