You are a creator. Everyone is. It doesn’t really take much. Sometime, somehow, and somewhere in your life you created something. There’s a lot of different things that you could have created: A beautifully arranged bedroom, a schedule of events, a perfectly constructed block tower, messily painted toenails (or fingernails), a jumbled-up bookshelf, a comfortable nest of pillows and blankets…or if all else fails, you created dust from the dead portions of your skin flaking off in microscopic amounts. But probably, if you are reading this blog, you are much more of a creative creator than others. That is a beautiful thing, and it is worth mentioning and celebrating.
Did you know, that you can sell your creation? Did you know that it really is rather easy? Uh…correction, those of you who are creative can sell your creations…the thought of buying a bag of dust is rather repulsive and vomit-inducing, actually. But I am going to give you 5 simple steps to creating your own creative business!
CREATE YOUR OWN OPPORTUNITIES. You create beautiful pieces of work, whatever it may be. So, take it one step further and create the opportunity to sell your work. How? Talk about what you do to others. Demonstrate what you can do, donate, gift, offer, show-off! Don’t be shy. Take the leap and invest in yourself, you are worth it!
BE PATIENT AND PERSISTENT! Possibly the most frustrating and discouraging thing to encounter when selling your creations is lack of interest. Remember: It takes time. No big business is an overnight sensation. Keep working at it. It often takes several days, weeks, and sometimes even months before a new crochet pattern of mine even starts getting views, much less generating revenue for me. Be patient if your products are not getting sold left and right, and be persistent in continuing to work and reminding people that you are still around as a business.
ALWAYS MOVE FORWARD. If you aren’t moving forward then you are moving backwards, there is no sedentary position here. Create a plan for what you are going to do to actively seek after your goals. And not a “what am I going to accomplish today?” kind of plan where you are flying by the seat of your pants, but a weekly, monthly, and maybe even yearly plan, where you set goals and then the steps require to meet those goals. And then do it!
BE ONLINE. It sounds pretty basic, but can easily be overlooked. You have an online business, so have an online presence. Utilize all of the social media platforms, and remember to keep a unified presence. Your store should be selling, your blog should be informing and attracting, your social media should be growing your brand and steadily increasing traffic to your shop. It all works together like a well-oiled machine.
CONNECT. You want customers, obviously! That require connecting with them on an authentic level. Create and use an email list. Share testimonials of people who have happily used your creations. BLOG! Use your own creation, be proud and show-off what you took so much time to create. Don’t beat around the bush when it concerns what you do and what you want in return for it: Yes, you made something, now you want to sell it, does this lady over here look interested?
None of those steps are difficult, are they? I bet you can do it as well. Simple, yes, but easy…not always. It’s gonna take work, it’s gonna take dedication, and it’s gonna take a lot of determination and gumption. But I believe that you can do it!!!