Starting up a Selling Business, Part 3 – Where to sell

English: Taken at a Chicagoland Flea Market. R...
English: Taken at a Chicagoland Flea Market. Rosemont, Illinois on Sunday. (Photo credit: Wikipedia)

There are several different avenues you can choose for selling your wares.  Now that you have your craft, and have even narrowed that down to a specific niche, you’ve got to decide who you are going to be selling to.  A lot of this decision is going to be based on the craft that you chose to sell.  For example: If your craft takes a long time to create you would be hard-pressed to sell every month at the flea market.  Or, if you can’t offer options for your product, only having one-of-a-kind creations, it might be more challenging to sell online.  So, here’s a breakdown of the list of where you can sell.  They each have their own set of pros and cons, and different products are going to sell to different audiences.

  • Online.  There are dozens of online stores where you can sell, and it is growing by a huge number every day.  The perks to selling online is the availability to provide optional sizes, coloring, custom orders.  I really like the growing exposure and how easy it is to reach your audience all over the world.  A negative to selling online is the cost that some websites charge for listings, and the ever growing competition.  If you have access to the Pokemon enthused Korean, so does at least twenty other sellers.
  • Craft fairs. Albeit it takes a lot of prep to have the inventory and the displays ready to go, being able to sell face-to-face is a huge benefit to craft shows.  It is also difficult to judge how successful a craft show is going to be as each and every one is going to be different.  The very first show I ever did, I ended up making much more of a profit than I even anticipated, but doing the exact same show just a year later, and I barely managed to break even.
  • Boutiques/Consignments. Each store is going to have a different policy for how they handle purchases from you, and you are going to have to contact each specific store to figure out details and if that is something that you are interested in pursuing.
  • Whole Sale. While this might bring a slight loss of income on your part, it can be a wonderful way to really get your product out to the public and local consumers.  It also helps to offer any of your product in bulk at largely discounted prices.  Especially if you can assembly-line the production process of your crafts and spit out several at one time, this may be worth your time and effort, and it can bring a large chunk of money at one time.  I’ve sold whole sale a few times when I’ve been really pressed for money and couldn’t wait too long.
  • To friends.  I personally know several etsy shops that have started off on facebook with a picture post or two of a product that they made (usually for themselves or a gift for someone else).  Before they knew what was going on, they had 3 or 4 requests for similar products, and a business was born.

Follow my blog to get email updates for the rest of this series on how to start up your own craft-selling business, and don’t forget to like this post if you’ve found it useful!!

Part 1, choosing your craft

Part 2, narrowing down the niche

Part 3, where to sell

Part 4, set up shop

Part 5, keep on keeping on



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