Starting up a Selling Business, Part 2 – Narrow down the Niche


So, you’ve decided which craft you want to sell.  YAY!  That’s the first step in starting off your own selling business.  Now, just keep on trucking to the next step: Narrow down the niche.  If you are brand spanking new to this whole selling idea, you probably have no clue what a niche even is.  Well, let’s start with the dictionary.com definition of a niche: a distinct segment of a market.  Yeah, that never helped me understand it either.

crochet newborn photo prop
The ever popular owl hat!

How about an example of what a niche is?  Let’s say that you have chosen sewing as your craft.  Then you narrow it down to clothing.  Narrow it down a little bit further to dresses.  Keep going to get maxi dresses.  Go a little bit further and you might have every-day casual maxi dresses.  You can even go narrower than that and have graphic screen printed casual maxi dresses.  THAT is what a niche market is.  You go down as narrow and as small as you possibly can so that you target a smaller clientele base.

Now I bet you are wondering: “Why would I want a smaller clientele base?  Isn’t it better to market to as many people as possible?”  Well, maybe to begin with, but not for long-term success.  Just think of everyone that you would have to be competing with.  A narrower market is going to make you unique, and you will stand out, and customers are going to know: If they want your specific product, then you are the person, and the only person, that is available to purchase from.  You can charge a little bit more for your product, and it is going to be a little bit easier to advertise your product.
Now, there are some people out there who may want to argue the efficiency of a niche market.  Personally, I like to do a little bit of everything: I sell generic products (a blue crochet scarf), I sell popular products (crochet owl hats), and then I also sell very specific and unique products (superhero crochet patterns).  I think that those specific and unique products bring in a loyal customer following, and the generic products will get you the random sale (when you can offer the best price and service), and those popular products will always sell to the person who sees your product before they see anyone else offering the same thing (think about marketing to people face-to-face who don’t peruse pinterest on a regular basis).  Having a niche certainly will not hurt your selling, and can really, continue to benefit your craft-selling business!

Follow my blog to get email updates for the rest of this series on how to start up your own craft-selling business, and don’t forget to like this post if you’ve found it useful!!

Part 1, choosing your craft

Part 2, narrowing down the niche

Part 3, where to sell

Part 4, set up shop

Part 5, keep on keeping on

 

 

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