It may seem contradictory to EVERYTHING about businesses. After all, there is blog post upon blog post, and self-help book, and professional firms all devoted to *increasing* business and getting more sales. So, my question is: what do you do when your business starts to overwhelm the rest of your life? As someone who is crafting on a parttime basis, someone who has other responsibilities that have been deemed more important, it has become necessary for me to *SLOW* down my business. Contrary to all of the “how to increase business” information that is available, I want to know how to decrease business.
Here are just a couple of things to keep in mind as you are trying to decrease your business.
- Just as it takes time to increase your business, it will take just as much, if not more time to decrease that business. Unless you are wanting to stop business completely, just be patient with it.
- Self control and knowing when to refrain from something is going to be very important.
- Try writing out a list of your current responsibilities and prioritizing them. Knowing where everything ranks as far as importance to you will help keep things in perspective.
So, on to 5 steps that you can take to decrease business
- Don’t relist products. Once they sell, just let them be.
- No new products. As you get those flood of ideas write them down, save them for later, but don’t post pictures on your facebook, or on your online shop, or market them in any way.
- Lessen the amount that you post new things. If you were putting up a new blog post every day, start limiting it to 2-3 times a week. Same goes with your facebook, twitter, etc.
- Limit the customized orders. When you have the time to create, create like a mad-person and be sure to market “ready-to-ship”. Not so much on the “made-to-order”.
- It is ok to turn down orders and be choosy about what you want to make. Fast and easy should trump slow and hard.
There are several reasons why you might want/need to slow your business down and it is ok to do that. Maybe an unexpected illness came up, or a new job opportunity, or you expanded too quickly in the first place. Whatever the reason, if you’ve just got too much on your plate, instead of stressing out and trying to battle with everything, go ahead and slow business down.
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