Crafting betwixt the seasons – 3 tips


 

Buck Creek - 4 seasons
Buck Creek – 4 seasons (Photo credit: rkramer62)

 

People shop seasonally.  The shop for specific colors and styles depending on what type of season they are in (or about to be in).  If you do a bit of planning ahead (but you don’t have to do much) then you can totally cash in on this seasonal shopping.  Here are a few tips to crafting for seasons.

 

  • Have a seasonally-related craft.  Well, duh!  But only some things are sold on a seasonal basis: hats, clothing, outside decorations, shoes.  Some things are not inclusive of a specific season: jewelry, perfume, hair-bows, photo props.  So, the first thing that you need in order to cash in on seasonal sales is an object that has a seasonal purpose.
  • Do your planning a season early.  It takes a bit of time to put together new products.  So, think ahead.  Start brainstorming your fall line in the summer.  Slowly start working those darker warm colors in with the brighter warm colors.
  • Advertise.  Let your customers know that you have season specific products.  This is going to create a sense of excitement.  New products bring in more customers to begin with, but knowing that you have something that is geared towards summer-wear…that’s something special right there!

 

If you have the right product, plan ahead, and let your customers know that it’s coming, you can experience at least a slight boost in sales with your seasonal products.  How do you prepare for specific seasons (or holidays)?

 

Go and see what’s for sale right now in my shop! (Hint: Click the picture)

 

familybugs.net
http://www.familybugs.net

 

Join up with me on facebook for great deals, sneak peaks, and exclusive offers!

 

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http://www.fb.com/familybugs

 

And don’t forget to *LEAVE A COMMENT* share this post, and follow this blog for more great tips, advice, suggestions, and personal examples in the world of selling hand-made crafts (but especially crochet!).

 

 

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3 thoughts on “Crafting betwixt the seasons – 3 tips

  1. I’ve always had trouble planning far enough ahead to cash in on seasonal stuff. The first year that I made Pink Ribbon stuff for October, it was Oct 15th before the first items were listed…. Kinda tough to cash in on Breast Cancer Awareness when everyone is shopping for Halloween already…
    Also, with my product, I try not to make too much that is seasonal, because I don’t want to be stuck with it if it doesn’t sell. Aside from my ornaments, I don’t really have any products that are season-specific. I think being more open and generalized helps me get sales throughout the year instead of concentrating on a specific season.
    What works for some doesn’t work for everyone, though.
    My shop: Breath of the Dragon, so you can see what I mean.

    1. That’s a very good point to make. It can be pretty stressful to just be focused on preparing for an upcoming season. Maybe there is a happy balance to be figured out. And like you said, what works for some doesn’t work for everyone. Thank you so much for your comment 😀

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