People shop seasonally. The shop for specific colors and styles depending on what type of season they are in (or about to be in). If you do a bit of planning ahead (but you don’t have to do much) then you can totally cash in on this seasonal shopping. Here are a few tips to crafting for seasons.
- Have a seasonally-related craft. Well, duh! But only some things are sold on a seasonal basis: hats, clothing, outside decorations, shoes. Some things are not inclusive of a specific season: jewelry, perfume, hair-bows, photo props. So, the first thing that you need in order to cash in on seasonal sales is an object that has a seasonal purpose.
- Do your planning a season early. It takes a bit of time to put together new products. So, think ahead. Start brainstorming your fall line in the summer. Slowly start working those darker warm colors in with the brighter warm colors.
- Advertise. Let your customers know that you have season specific products. This is going to create a sense of excitement. New products bring in more customers to begin with, but knowing that you have something that is geared towards summer-wear…that’s something special right there!
If you have the right product, plan ahead, and let your customers know that it’s coming, you can experience at least a slight boost in sales with your seasonal products. How do you prepare for specific seasons (or holidays)?
Go and see what’s for sale right now in my shop! (Hint: Click the picture)
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- How To Find Local Craft Events To Sell Your Handmade Goods (outright.com)
- 5 Sales Tips to Recharge During the Lazy Days of Summer (entrepreneur.com)
- Sales Success: 6 Simple Rules (inc.com)
- Tips On Selling To Your Customer (floridadudemarketingconcepts.wordpress.com)