(day 26 abc)
Several people have asked me, “what’s the point of having good pictures?” If you are asking me that question…OH.DEAR! A good photo is super duper important. Especially when selling online. With a physical store, the customer can hold the product, touch
it, turn it every which way, try it on, test it out, the works. In the online marketplace, those photographs are all that the customer has to go on. She can only look at what you allow her to look at.
Why is Good Photography so important?
- Aesthticness. Duh! A pretty picture is going to draw more attention, more clicks, and more purchases.
- Showcase. A good photograph is going to highlight the important parts of your product. You don’t want that product to be overwhelmed by a flashy backdrop or too many accessorizing props.
- First impressions. I don’t have much experience with all of the online market places (there are quite a few of them), but I do know how Etsy.com works. You type in your search, skim through the photos, click on the ones that interest you, search for the best deal, ask whatever questions you have, and then purchase. Those photos are going to determine if the potential buyer clicks for more information or not. It’s the first impression of what you have to offer.
- Texture. Like I said in the first paragraph, these pictures are all that the customer has to go on. Instead of telling her
about the texture, show her.
- Colors. I have seen a lot of photographs of projects that are taken with a wood-surface background, inside under “orange” light. This automatically makes the entire product look oranged. Not such a good thing when trying to really show your customers what they are getting from your product. Not accounting for color variations that occur from computer monitor to computer monitor, try to capture the most accurate representation of what colors your product has to offer.
- Artsy. It’s perfectly ok to get a bit artistic with the context of the photographs that you have to offer. Set your product up in a unique situation, add in some unexpected props to compliment it. Show off your artistic flare in more than just your product but also in the way that you show off your product.
- White light. This is really important for showing off your product’s true colors. A white light is going to set the tone for
what white is. This is how many digital cameras determine how to balance out the colors as correctly as possible.
- Sunlight. Inside lights are usually an orangy color, the sun is going to be the whitest and most natural light that you can offer your product.
- Backdrop. Something neutral that will compliment the colors and textures that your product has to offer. Bold patterns (blankets, rugs, towels) are a big, nay a huge, no no. A shag rug would probably swallow your product. In this case, simple is best. If you aren’t sure, stick with white and without textures (like paper or a bed sheet). A white backdrop may seem boring and old fashioned to you, but it’s still the best way to really get your product to pop out, and the lack of texture will ensure that your product doesn’t get “edged”.
- Composition. Add in some complimentary props. It’s ok to get a bit artistic and creative. The keyword here is to “compliment”! If you are selling hair bows, why not set them up with an antique hand mirror, brush, and comb set on top of a vintage vanity?
- Edit. Never ever ever upload an unedited picture to a website. There are several free online services that you can use to edit
your photos in case you don’t already have one. There is always SOME way that you can make your photo better: crop, enhance, clarify, brighten…
- Don’t be cheap. That photo is going to make a huge difference. If you can take the picture yourself then that’s great! Just don’t try to “get away” with horrible photos of your product.
- Update every occasionally. Repeat customers will get tired of looking at the same picture, if you change it up, they may click on it again and might even purchase when previously they just glanced over.
- Take advantage of available slots. Some websites only offer one photo per product, many only offer 3, some offer many more. I encourage you to take advantage of each slot because each picture is a chance to market your product and you need to make it count!
- A picture of the product by itself.
- A picture of the product in use.
- A picture of the product with something to show its size.
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- Elements Of A Great Image (wowclicks.typepad.com)
- Tips on Hiring a Photographer to Take Product Photos (referralcandy.com)
- How to Take Good Photos (cathystucker.com)