(day 19 abc)
So, you’ve decided that you want to sell your hand made crafts (or, you have decided that you want to write and publish a book). I have two things to say to you: “Yes, you can do it” and “there are a few things that you need to think about, consider, and meditate on”.
- Who? Who are you selling to. I really cannot stress how important it is to have a precise market that you are aiming your business (or book) to. If you know your target audience then everything else is going to fall into place.
- What? Going back to your target audience, decide what they are interested in and sell that, or write that.
- When? This one is two-fold: When are you going to be working on your business or book? If you work outside the home you are going to have to manage your time a bit more creatively. When are you going to do your marketing? Marketing really starts as soon as you have an idea. Develop an online presence, get people interested, let them know that your business or book actually exists or is at least in the workings.
- Where? What “venues” are you going to use to sell your product? A physical store, an online marketplace. Consignment shops, craft fairs, one of the multitudes of online shops? Itunes, books-a-million, amazon? Go back to the “who” and figure out the best way to reach them. Older people are probably not as internet-savvy as teens.
- In What Way? What method are you going to use to write your book? What sort of marketing is going to reach your target audience? Again, older people probably wont be on facebook or twitter.
- How? How are you going to create your product? This one is purely personal. Whatever way is going to work best for you and provide the most quantity at the best quality.
- For Whom? For whom are you selling your craft or book? Are you selling for yourself, to get some sort of self-satisfaction? Maybe all proceeds go to benefit a charity. Are you writing to entertain, educate?
Like I said before, if you want to sell your hand-made crafts, or publish your own book, you most certainly can! But, before you lose track of what you started out doing, answer these 7 questions to yourself. It can be a dog-eat-dog world out there, and it is so easy to lose track of what you are doing and why and end up quitting before you ever hit your stride.
Are there any other considerations that you wish you had known about before you got into selling hand-made crafts or published that first book?
- Who Is Your Target Audience? (selfpubauthors.com)
- Crafts, Inc. ~ 6/17/2012 (900books.wordpress.com)
- Engaging Customers – From Bored to Boombastic! (twincreekmedia.com)
- Creating the Perfect Pinning Plan (socialnicole.com)
- How to Define your Blog’s Target Audience (meandering49.wordpress.com)
- Advertising your crafts? (familybugs.wordpress.com)
- Calm.com (downes.ca)