Going through my blogs yesterday morning, I stumbled across Alison Pinney and her blog. She is a business Mom who shares her experiences and tips to help other business Moms and this particular post is about the SWOT evaluation. Without stealing her thunder here, I’m just going to say that SWOT stands for “Strengths, Weaknesses, Opportunities, and Threats”. For more information about this method, I highly advice that you click on over and check her out (she’s pretty awesome). WARNING: Here’s gonna be another super personal post, because I am going to analyze my own business (and website) using this method.
- I’m fast. I respond fast to inquiries and I work-up custom products quickly
- Shipping is flat rate. No matter how many products that you order, the shipping is always the same low rate.
- Customer service. If a customer doesn’t like my products, I’m totally willing to refer them to someone else. The customer WILL get what they are looking for when they come to me.
- Expert. I’ve done the research (or rather I’m doing the research, because it’s a never-ending learning experience), I know what I’m making and I’m learning how to sell it.
- Handmade products that really are made with the customer in mind.
- Easy to contact me: That “contact me” button is on EVERY single page of my webpage. I’ve checked and rechecked and triple checked to make sure that the customer can get in touch with me about anything.
- My website is easy to navigate. The top menu will take you from the Welcome, to the Products, to the Faq, and this blog.
- The quality of my material isn’t my favorite. (it’s still good, just not what I would prefer. I go for cheap AND good, and my preferred material is a bit more expensive).
- I need to narrow my niche. Too many different products and no focus.
- Still fairly new and inexperienced in the selling aspect.
- Couldn’t get the blog to work on my website. Had to create another blog here that is apart from my page.
- Increase in business ventures.
- Getting to know other associates who sell similar products.
- The abundant blogs and information available on the internet for research purposes.
- Summertime is a bit slow for crochet hats and scarfs which lets me increase in other things that I also enjoy making (like newborn photo props).
- A craft fair coming up in October that I have plenty of downtime to prepare for.
- Time management. I have talked about this in several previous posts (Why you need to enjoy.love to craft, How to become a professional crafter, and Reasonable Answers to the “How Long Will It take?”Question).
- Must be continuously working, researching, listing, in order to keep things steady.
- Lack of traffic to my website as opposed to my Etsy shop or facebook page.
I think that it’s very important to analyze your own business *AT LEAST* quarterly. You can asses what’s going on, what’s working, what isn’t working, set new goals and deadlines. Evaluate yourself and how things work, then make improvements where they are needed. Sometimes, it can be hard to see where you stand in the big picture, SWOT is a great method to figure things out.
Why don’t you blog your own SWOT, link back to Alison Piney as your inspiration, and work towards bettering yourself!
- Free SWOT Analysis Template and Method, Examples (bjconquest.com)
- What is a SWOT Analysis? (parttimecfo.ca)
- Use SWOT to Increase Your Blog’s Success (twopointuhoh.com)
- SWOT Analysis of your self (alihusnaen.wordpress.com)